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Teen pop star's deal with OPI was a hit.
January 7, 2011
By: TOM BRANNA
Teen pop star Justin Bieber was a hit at Walmart this past holiday season. The retailer created a display of Bieber-themed goods for the Christmas season, including Bieber’s nail polish collection with Nicole by OPI. The collection includes song-inspired shade names, including One Less Lonely Girl (lavender) and Give Me the First Dance (silver) and completely sold out in the 3,000 doors where it was sold. Bieber’s unisex scented wristbands and dog tags by Etoile Nation also were brisk sellers, according to Walmart.
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